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Today’s topic is interesting because we’ll look at videos that have done well organically and analyse all the factors that contributed to the success.
Video 1 – The “Ocean Spray” guy
The first video is by Nathan Apodaca aka DoggFace.
Here’s the video of him in a skateboard drinking Ocean Spray with Dreams by Fleetwood Mac as the background music.
This video has since been viewed over 100 Million times!
A few reasons why this video does well:
Outdoor with Movement
1 thing I notice about organic videos, outdoor videos usually do better than indoor videos. It could be because people is always seeing content indoor (at home/cafe/office), so when someone does things outdoor with plenty of movement, naturally the watch time is longer.
But outdoor videos are plenty out there, what makes this video blow up is the next factor, Timing.
Timing
The video came out in 2020 during Covid when people are in lockdown at home.
So when this video came out, it felt like a breath of fresh air so people who are stuck at home.
And going through the motion with the skateboard felt like a positive breeze.
Novel Action/Skill
Which then brings us to our next factor, doing a novel action not many can do.
If you look around and ask who knows how to skate? Chances are very little as this requires skill.
Since skateboarding is rare, it helped the video win points as well. Imagine this video is just him running, it won’t be as novel.
The Everyday Man
Which brings us to the next point, the guy in the video looks just like a normal person enjoying a drink while skateboarding.
Not a celebrity/influencer who is trying to look perfect and have every shot with filters.
This guy wins on being relatable.
Matching Music Vibe
The final icing on the cake then is the music.
Dreams by Fleetwood Mac
The key is the music needs to match the vibe of the video.
Vibe of the video:
An ordinary guy skateboard home while having a cold drink with a delicate wind of breeze, feeling so relaxed and going home to end the day.
Conclusion
I’ll be adding more video examples breakdown as we go along and find more videos.
